# Netflix Facebook: The sleeping giant that still dominates hearts Or a quiet strategy that no one can follow?

Despite Netflix having 92 million followers and 93 million likes on Facebook, the last profile and cover photo change occurred on June 8, 2023, and the last post was on September 10, 2019, promoting the movie "Tall Girl." Additionally, the last promotional code post was on April 2, 2018. This information reflects a shift in Netflix's social media strategy, possibly focusing on other channels or methods to attract viewers and customers.

## **A Sleeping Giant That Never Sleeps**

Quiet on Facebook, yet Netflix remains a leader in the global streaming industry. With diverse and high-quality content, viewers continue to show interest and follow, even without new promotional posts on Facebook.

## **Silent Strategy or Brand Confidence?**

### **Confidence in the Brand**

Netflix may believe that their brand is strong enough to attract viewers without heavily relying on social media promotion.

### **Quality Over Quantity**

Instead of posting a large amount of content, Netflix might choose to focus on producing high-quality content that resonates with viewers.

### **Different Marketing Strategy**

Netflix may have other promotional channels that are more effective, such as recommendations through the platform's algorithm or creating viral trends through other channels.

## **Comparison with Competitors**

When compared to other streaming services that frequently post promotions for new series and movies on Facebook, Netflix's strategy is distinctly different. This might be because Netflix views building a strong and unique brand as more important than competing for short-term attention.

## **Lingering Questions**

What is the key that keeps Netflix in the hearts of viewers despite being quiet on social media? The answer might be more complex than we think and could be a combination of several factors, including content quality, strong brand building, or smart marketing strategies.

#Netflix #SocialMediaStrategy #Streaming #DigitalMarketing #bangkokcustom #sparesos